In today's business world, technology moves fast-but alignment moves companies.
Build the Bridge is a no-BS playbook for leaders who want to turn digital complexity into competitive advantage. Through a series of bold, practical letters, Tony Robinson acts as your mentor-helping you lead with confidence, even when the tech feels overwhelming.
You'll learn how to:
Align business and IT around shared outcomesLead transformation without losing your teamBuild a culture that fuels innovationMake smarter, faster tech decisionsNo jargon. No hype. Just clear, actionable strategies for building a brand and business that scales.
If you lead, this book is your edge.