Broadcasting in America: A Survey of Electronic Media

By Christopher H. Sterling, Sydney W. Head, Thomas Spann

Book Overview

Retaining its original underlying goal of viewing the electronic communications media from a broad academic perspective, the seventh edition of this text presents these media both as products of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0395432537
• ISBN13: 9780395432532
• Release Date: January 1990
• Publisher: Houghton Mifflin Company
• Length: 615 Pages
• Weight: 2.80 lbs.

Customer Reviews

Covers the Subject Well

Among the historical aspects of broadcasting covered are: development, technology, economics, programming, impact, regulation, and international aspects. The book's beginning tells us that broadcasting has consequences and that theme runs through the text. We're given clear definitions of the key terms used by media professionals and a historical context of their development.Appropriate charts, graphs, and photos add an element of visual explanation to accompany the written descriptions. The sections on regulation and audience research emphasize the importance of those two components for students interested in entering the field. This book is a good introduction to the industry's founding and place in American culture.