
Retaining its original underlying goal of viewing the electronic communications media from a broad academic perspective, the seventh edition of this text presents these media both as products of contemporary social forces and as social forces in their own right. It also presents...




A brief edition of a text for the communications market. The first chapter - not included in the long edition - introduces students to the field of broadcasting and its terminology, and key terms and concepts appear as notes in the margins. Ancillary package available upon adoption...

This shorter, paperback version of the classic Broadcasting in America, provides thorough yet concise coverage of all major areas of broadcasting and electronic media.







