Broadcast/Cable Copywriting (6th Edition)

By Peter B. Orlik

Introduces the special requirements and pitfalls of creating continuity, commercials, and off-air presentations, for students and professionals. Part I examines the copywriting marketplace, tools of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 020527143X
• ISBN13: 9780205271436
• Release Date: July 1997
• Publisher: Allyn & Bacon
• Length: 492 Pages
• Weight: 1.54 lbs.
• Dimensions: 9.5" x 1.0" x 7.0"

Customer Reviews

The only book I kept from Grad School

Of all the books I had to purchase for Graduate classes, this is really the only book I've found I really do use. A great reference, even if slightly out of date.