Broadcast/Cable Copywriting (7th Edition)

By Peter B. Orlik

Broadcast/Cable Copywriting is the most widely used text for learning how to write all types of copy for the electronic media. This text addresses the basic rules and techniques common to broadcast... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0205393241
• ISBN13: 9780205393244
• Release Date: June 2003
• Publisher: Allyn & Bacon
• Length: 528 Pages
• Weight: 1.75 lbs.
• Dimensions: 9.8" x 0.8" x 6.7"

Customer Reviews

The only book I kept from Grad School

Of all the books I had to purchase for Graduate classes, this is really the only book I've found I really do use. A great reference, even if slightly out of date.