Broadcast and Cable Selling (Wadsworth Series in Mass Communication)

By Charles Warner, Joseph Buchman, Charles H. Warner

Students can succeed in broadcast and cable sales with the proven strategies they learn in this book. This second edition has increased emphasis on practical concerns, an important new section on... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0534197701
• ISBN13: 9780534197704
• Release Date: January 1993
• Publisher: Wadsworth Publishing Company
• Length: 447 Pages
• Weight: 1.80 lbs.
• Dimensions: 9.5" x 0.5" x 7.5"

Customer Reviews

A great book on the basics of broadcasting sales.

I would recommend this text book to anyone who is interested in selling advertising time for Radio, Television, or Cable broadcasters. It is mandatory reading for all new Account Executives on my Sales Staff.