Broadcast Advertising Copywriting

By William L. Hagerman

Provides a broad understanding of the basic techniques employed in broadcast advertising copywriting. Elucidates rules of style for commericial writing, offers practical formulas and formats for both radio and TV, and provides abundant examples, ideas and exercises for inspiring creativity and honing skills.

• Format: Paperback
• Language: English
• ISBN: 0240800370
• ISBN13: 9780240800370
• Release Date: October 1989
• Publisher: Focal Press
• Length: 246 Pages
• Weight: 1.22 lbs.
• Dimensions: 0.7" x 7.0" x 10.0"