BRL-02 Retail Merketing and Communication

By: Gullybaba Com, Panel

BRL-02 Retail Merketing and Communication

Topic Covered

Chapter-1 Overview of Retail Marketing

Chapter-2 Understanding Shoppers and Shoppers' Behavior

Chapter-3 Personal Selling

Chapter-4 Customer and Customer's Needs

Chapter-5 Steps in Selling-I

Chapter-6 Steps in Selling-II

Chapter-7 Overview of Retail Promotions

Chapter-8 Advertising and Promotion

Chapter-9 In-store Promotion and Management

Chapter-10 In-store Objectives, Advantages and Limitations

Chapter-11 In-store Promotions, Strategies, Budgets and Evaluation

Chapter-12 Types and Techniques of Sales In-store Promotions

Total-5- Solved-0, Unsolved-5

June (2019,2020,2022)

December (2018,2021)

• Format: Paperback
• Language: English
• ISBN: 9355543891
• ISBN13: 9789355543899
• Release Date: January 1
• Publisher: Gullybaba Publishing House Pvt Ltd
• Length: 168 Pages
• Weight: 0.44 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"