Bringing high-tech innovations to market

By Federico Frattini

The work aims to develop an understanding of how decisions taken during the commercialisation and market launch of new high-tech products can affect their market success. By drawing into diffusion of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3844320091
• ISBN13: 9783844320091
• Release Date: March 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 356 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"