Bringing a Product to Market from Your Home

By Gary R. Bronga

This guide for taking a product from an idea to reality is based on the author's firsthand, been-there-done-that experiences. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0615339972
• ISBN13: 9780615339979
• Release Date: February 2010
• Publisher: Clipeze Worldwide Inc
• Length: 236 Pages
• Weight: 0.15 lbs.
• Dimensions: 0.5" x 8.5" x 5.5"

Customer Reviews

"Bringing a Product to Market": achieving the American Dream in easy, bite-sized steps

Think that thingamajig can generate loads of mullah so you can retire, live under the palm trees somewhere and do nothing more vigorous than slurp pina coladas all day? Dream on! "Bringing a Product to Market from Your Home" is a complete roadmap for entrepreneurial types to venture out on a pathway to success, but what author Gary R. Bronga makes clear is that owning your own business is not for the faint-hearted man or woman. Fortunately, Mr. Bronga provides a comprehensive manual for anyone who has ever dreamed of creating and selling a contraption from an invention's conception to its introduction to the consumer market and beyond. The author's approach is thorough. He does not leave any step for success up to the imagination. He gives us facts, figures, a look at the psychological side of business and actual business forms to use. He even goes into things like predicting next year's hot color! I particularly love Mr. Bronga's get-up-and-smell the coffee style. How's this for direct? "We live in a rip-off or knock-off society, and most successful products will be copied at a later date, regardless of whether or not they have patent protection." Or this: "There is also a hard-to-explain phenomenon in this country. People love the underdog. They do love to see a small guy succeed, but they also love to tear down the large industrial giant or market leader. At times, jealousy comes into play." Best of all, Mr. Bronga's chitchat style of writing is clear and lively to the point of feeling as if you can hear his voice: prodding, coaching, guiding and inspiring. The author's own story is pure motivation. Here's a glimpse into his journey: "Often, I was in my office working until 7:30 p.m. Then, I was up at 4:45 a.m. to check and answer e-mail." The end result is that he has accomplished a good livelihood after creating CLIPEZE, a lapel pin for attaching company identification badges. His writing makes it apparent that money has not ruined his zest for living passionately. Don't, however, think he has not experienced a few downsides in business. Mr. Bronga shares freely the ups and the downs and comes out an ace every time. "Bringing a Product to Market" is real advice for dreamers who have ideas of doodads rolling around in their minds, but who are gutsy enough to give them real life. Stacy Lytwyn Maxwell, Author/Book Reviewer/Teacher CONSUMMATE CONNECTICUT: DAY TRIPS WITH PANACHE

A Must-Have for the Entrepreneur

"Bringing A Product to Market from Your Home" is an excellent reference for the budding entrepreneur. Mr. Bronga's no-nonsense approach and easy-to-read style will appeal to anyone who has a great idea for a product and is interested in starting their own business. He offers clear and concise insight into the difficulties involved in every step of the process, from getting the business off the ground, to handling staffing and expansion issues. While other books might provide some of the same information, Mr. Bronga has assembled all an inventor or new businessman would need to know in one easy-to-use reference. He offers step-by-step guidance, from conception of an idea to production and world-wide marketing in a format that's both easy to follow and logical. One of the biggest problems I've encountered in other business manuals is that the writers often use ten-dollar words when the same thing can be said simpler and more understandably. Mr. Bronga's style is conversational and appealing, and his personal experience makes this book a must-have for anyone interested in starting their own business.

Persistence, Commitment & Integrity

Persistence, Commitment, and Integrity So titles Chapter 14. Also included are answers to most questions you have about the whole process of producing and marketing a new product. He reminds us that the best inventions and products are often the most simple. Niche markets are good, particularly to start out because the inventor can concentrate on a single group. Who knew that prototype makers and manufacturers abound? Who knew about inventor clubs being a treasure trove of information and help? The more you know up front, the better job you do. This book provides that needed information. Most important, this author did it - with his Clipeaze badge holders that now provide good income. With this book, the mystery is gone, and you know exactly how to tackle each stage of development. Recommended is keeping your day job as long as possible. Both he and his wife worked tirelessly from his garage as long as possible. Right in line with my Living Cheap & Loving It book, he recommends all sorts of free materials available from listed resources and on the Internet. By operating from home as long as possible, you greatly reduce chances for failure, and most new businesses fail. Yours won't if you pay attention to this book. Living Cheap & Loving It, Tomatoes in the Flower Bed

Andrew Wagner, Palm Harbor, FL

The book was very easy to read. The book provided a lot of useful information for the person starting up his business, based on personal experiences from the author. I recommend the book highly for any person who is starting up a business. The book provided useful lists of resources I never knew existed. Reading this book can only help a new businessman.

Step-By-Step How-to

Great read - concise and to the point! The book gave me clear step-by-step instructions on how to make a bundle from bringing a product to market on a shoestring budget. Bronga told me how to do things that I didn't even know had to be done. If there's a product idea bouncing around in your head, you've got to read this book so you can turn it into a business. The only thing missing from the book was how to sell your business after you've built it - but that's covered in the book "Expensive Mistakes When Buying & Selling a Company."