Brilliance Marketing Management: Use Your Strengths to Build Your Business

By Celia Rocks

Offers companies large and small a simple, straight-forward program that shows you how to capitalize on your company's best attribute: its brilliance This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1889150398
• ISBN13: 9781889150390
• Release Date: December 2002
• Publisher: Facts On Demand Press
• Length: 160 Pages
• Weight: 0.46 lbs.
• Dimensions: 8.5" x 0.4" x 5.7"

Customer Reviews

A must-read!

This is truly a must-read for anyone wanting to maximize their marketing potential.

Very helpful ideas

This book was really interesting and helpful to me. I couldn't put it down!

Brilliance Marketing Management

This book is a clear, insightful and, yes. brilliant marketing guide. It is suitable for the most experienced and sophisticated business leaders, as well as a primer for business beginners. The author, Celia Rocks, knows her subject and communicates her ideas with detailed examples. Brilliance Marketing Management is innovative and inspiring. I recommend it highly.

Worth The Read

This book is worth the read even if all you get out of it is how to get the message to Garcia. What a refreshing way to look at marketing -- from the standpoint of enhancing your company's natural brilliance rather than from a reactive "what is the competition doing?" posture. Now we are making a concerted effort to staff our company with "Rowans."

Great for even seasoned professionals

I have to admit that I was a bit skeptical when my boss gave me this book. As a seasoned marketing professional I thought that I already knew how to market our products. But the holistic approach the author advocates was truly eye opening. Now I can see that marketing encompasses everything we do. Only time will tell if the techniques in the book will work, but at least the approach is fresh and, more importantly, I am excited about marketing again!