Bright Lights & Dim Bulbs: The Year in Marketing Buzz, Brilliance & Buffoonery, So You Don't Have to Repeat It -- 2010 Edition

By Jonathan Salem Baskin

Book Overview

This book is your resource and guide for better branding and marketing in 2010, culled from studies of 500+ companies worldwide, analysis in 260 essays on the award-winning Dim Bulb blog, and then... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1440178402
• ISBN13: 9781440178405
• Release Date: October 2009
• Publisher: iUniverse
• Length: 200 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"