Briefs For Building Better Brands: Tips, Parables And Insights For Market Leaders

By Allan Gorman

Briefs for Building Better Brands is a delightful compendium of marketing revelations that have -- in the last decade -- become increasingly more important in the making (or breaking) of companies and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0974916900
• ISBN13: 9780974916903
• Release Date: January 2004
• Publisher: AGCD Brandspa Books
• Length: 152 Pages
• Weight: 0.70 lbs.
• Dimensions: 8.0" x 0.5" x 5.5"

Customer Reviews

briefs for building better brands

I admit it-I'm a business book junkie. I read them all, but rarely can I point to a specific "to do" action afterwards. With this book I had a list of things that I need to immediately implement. And I plan to re-read it just to make sure I didn't miss any thing!

A Must Read for all Business Leaders!

Branding is often a misunderstood and sometimes ignored aspect of small business. Having a trusted, recognizable brand is crucial to success in the current marketplace where everyone is competing for consumer's attention. A highly recommended read!

This book teaches the teacher

Although I have 45 years experience providing marketing and branding services to my clients, and have delivered countless seminars on all aspects of communications, I found this book to be enlightening and thought-provoking. It get into aspects of branding that most of us "experts" don't really think about. And Gorman provides innovative solutions that really work.In addition to the knowledge shared from his own expertise, Gorman includes the 28 secrets of George Silverman's word-of-mouth marketing, a brand IQ test and an appendix of books and web-sites for even more information.If you're in the business of branding or marketing or marketing communications, you need to read this book.

Must Read for anyone in Marketing and Advertising

I suggest everyone in Advertising and PR read this book before their clients do and start asking questions...because this book has all the right answers. I found myself smiling and nodding my head in agreement throughout the entire book.