Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism

by Allyson P Brantley

Book Overview

In the late twentieth century, nothing united union members, progressive students, Black and Chicano activists, Native Americans, feminists, and members of the LGBTQ+ community quite as well as Coors beer. They came together not in praise of the ice cold beverage but rather to fight a common enemy: the Colorado-based Coors Brewing Company. Wielding the consumer boycott as their weapon of choice, activists targeted Coors for allegations of antiunionism,...

• Format: Paperback
• Language: English
• ISBN: 1469661039
• ISBN13: 9781469661032
• Release Date: May 2021
• Publisher: University of North Carolina Press
• Length: 304 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.7" x 7.7" x 9.1"