Breakthrough Business Results With MVT: A Fast, Cost-Free, "Secret Weapon" for Boosting Sales, Cutting Expenses, and Improving Any Business Process

By Charles W. Holland and David Cochran

The first and only guide to using MVT as a breakthrough management tool MVT(TM) (Multivariable Testing) has been heralded as a breakthrough business tool in major publications such as Forbes, the Wall Street Journal, The Economist, and Business-Week. Although MVT could become one of the most widely used management tools and has been applied by leading companies in every industry to create billions of dollars of value-no book on it has been published, until now. In Breakthrough Business Results with MVT, MVT creator and guru Charles Holland shows managers how multivariable testing-an advanced mathematical method that allows simultaneous testing of up to 40 variables-can dramatically improve efficiency and profits in any organization. MVT reveals to managers precisely which factors have a positive impact on any important business decision or process, which have a negative impact, and which have no impact at all. Very often the results are radically counterintuitive. MVT identifies quickly the best ways for a company to make major improvements, such as boosting sales, reducing waste, increasing production, enhancing advertising strategies, or optimizing service levels. Faster and cheaper than other quality improvement methodologies such as Six Sigma, MVT is a natural tool for any organization that wants to reduce the amount of guesswork and politics when making crucial business decisions. In Breakthrough Business Results with MVT, Holland reveals the dramatic benefits that have made true believers of top executives in such companies as Lowe's, Ameritech, Williams-Sonoma, DuPont, Pacific Bell, and Boise, among others. Charles Holland, PhD (Knoxville, TN), is principal and founder of QualPro, Inc., the leading MVT consultancy in the world. QualPro's work has been celebrated in most major business publications, and they have consulted to senior executives at many Fortune 500 companies. QualPro regularly conducts seminars on MVT, and their work has been widely publicized. *MVT is a trademark of QualPro, Inc.

• Format: Hardcover
• Language: English
• ISBN: 0471697710
• ISBN13: 9780471697718
• Release Date: April 2005
• Publisher: Wiley
• Length: 336 Pages
• Weight: 1.15 lbs.
• Dimensions: 9.4" x 1.2" x 6.4"

Customer Reviews

Must Read for Managers

Wow! I think this is this best book on process improvement ever been written! I have read lots of books about improving business performance and this is the first one that details a truly practical procedure and then illustrates it with so many examples. Dr. Holland's book has provided a powerful and practical process to determine what all business leaders and managers want to know - - What are the RIGHT things to change to make the business better? The breadth of application for MVT illustrated in this book is unprecedented. It clearly demonstrates that MVT is not just applicable in R & D or in manufacturing processes, it can be used with any business process. This book is a must read for all Executives and Managers looking to bring about significant improvement in their business processes.

MVT Book Comments

I was worried this would be another text that describes a list of tools then leaves you to figure out how to use them. This MVT book puts it all together. Early in the book you get the sense the author thinks any process can be improved, dramatically and quickly. During Part 2 you realize that is what's intended. By the end of the book you start to see how. I'm going to need to study it more (or get some help) to apply it though. This book makes so much technical and management sense. It also seems to accommodate how people and businesses really work. It's rare to find something that could be so good in business being such a good read also. How ever did the author figure all this out? I can't find a sniff of it in any other text or management reference. The application to service, sales, etc. is truly innovative. One wouldn't have thought you could run tests on people and attack problems that involve so much human error and idiosyncrasy. This "practical, fast, cost free" criteria for test ideas is ingenious. As a manager I keep stressing everything we do has to be simple, nimble, and frugal. This is so much better than most analytical methods.

I think thi stuff will really work

'Breakthrough Business Results with MVT'has really made me think about how I manage my business. I am seriously questioning the tools I use to attempt to improve business results. I have tried using Six Sigma with less than satisfactory results. This MVT approach provides the only sensible step-by-step procedure to improve a process that I have seen. MVT's successful track record in a large number of well-known companiesis really compelling. I am looking forward to using this MVT Process to improve my bottom-line.

Amazing Results with MVT

This book has a gold mine of examples of organizations that have used MVT to achieve astonishing savings. No business professional who wants to improve profits should miss this book. Chuck Holland is a pure genius at explaining MVT in easily understood terms and giving concrete real-life examples that jump off the page! Not only did I learn a great deal, but the book was fun and enjoyable to read. I couldn't put it down until I finished. I personally would have liked to have seen all of the statistical detail, but I do understand that the book is intended for managers and executives.

Great logical approach to process improvement

A great book! It describes a logical and systematic approach to improve virtually any business. It is amazing at how the MVT process has been used on everything from manufacturing a product to increasing sales . . . and from improving quality to eliminating waste. The author laid out the MVT process clearly in 12 steps, and gave a wide variety of examples illustrating how they have been applied in real life situations. I would have liked even more detail on each of the 12 steps, but I guess that is why QualPro teaches seminars.