Breaking Into Broadcasting

By Tom Zenner and Jon Kelley

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 0965589501
• ISBN13: 9780965589505
• Release Date: November 1996
• Publisher: Partners Publishers Group
• Weight: 0.40 lbs.
• Dimensions: 5.5" x 8.5"

Customer Reviews

The most comprehensive book I've read...

about the industry. Tom ZEN-ner is the master of the television world! This book helped me in forming my career in so many ways. From the ins and outs of a "regular" television station and the handling of office politics. My experiences have only been enhanced from page one to the end.I'm not just a reporter. I play one on television! Thanks Tom for the insight!

one of the best braodcasting books out

I'm a college student and wanted to get into broadcasting but didn't know exactally how. This book not only pointed me in the right direction, but I believe it helped me land my fist on-air job. (in a top 20 market)... I just want to thank both of the writers for all the information and knowledge!!!!

Simply the best roadmap to an on-air television career

This book reads like a personal conversation from a couple guys who started at the bottom and worked their way to the top of the world in on-air television broadcasting in a short period of time. All 11 chapters are relevant, interesting, funny, and above all motivating. I did not want to put this book down. It simply laid out a sure fire plan that anyone with a fair amount of passion, drive, talent and ambition can follow to a successful on-air career in television. The book never comes across as preachy, or makes it seem like a career in television is too difficult or unrealistically easy. It was a joy to read such a current, and fresh perspective from two guys who have a message to share and do it as well as I've ever seen. It was also nice to hear it from someone who has been through all the trials and tribulations of getting an internship, putting together a resume tape, landing a first job and building their careers to the top markets in the country. It is simply a must read for anybody in high school, college, in the television industry currently or dreaming about entering it. Because of it's motivational and inspirational tone, I recommend it to anyone entering the work force in any field.