Brandwidth : How Big Broadcasting Is Missing the Mediamorphosis

By: Kipper McGee

Will broadcasting exist in 2025? How about YOUR brand?As in the past, rapidly evolving technologies are bound to produce winners and losers. The question: WHO will they be?In BrandWIDTH: How Big Broadcasting Missed the Mediamorphosis, veteran broadcaster and new media pioneer Kipper McGee explores why the top broadcast players are facing financial Armageddon and what unencumbered brands (whether broadcast groups, stations, talent or any business) can learn from their mistakes.The writing has been on the web for decades. Now Kipper reveals common traits of the biggest failures and offers powerful takeaways for ANY brand planning to thrive in the ever-changing digital world order. And he does it with the help of a talented artist named Jessica Hagy.

• Format: Paperback
• Language: English
• ISBN: 0996608109
• ISBN13: 9780996608107
• Release Date: July 2015
• Publisher: Eckhartz Press