Brandscendence: Three Essential Elements of Enduring Brands

by Kevin Clark

Book Overview

World-class commercial brands such as BMW, Coke, Disney, General Electric, and IBM, and even not-for-profit institutions such as the Red Cross, are on the journey to brandscendence. They have enduring... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0793183030
• ISBN13: 9780793183036
• Release Date: September 2004
• Publisher: Dearborn Trade
• Length: 247 Pages
• Weight: 1.23 lbs.
• Dimensions: 0.8" x 6.3" x 9.1"

Customer Reviews

Goes beyond the basics

This book not only covers the basics of branding but goes beyond the fundamentals to look at where branding is going in the future. It's filled with many interesting examples and looks at branding and business from many different perspectives. If you want to learn both the fundamentals and then more this book is for you.

More than a simple branding book -- high impact

In a world on edge -- now comes a book deceptively simple, a personal conversation about branding. Brandscendence's meta-message: only the brand stands. In a hyper-world, the "code" of select brands live, endure and beckon us forward. Interestingly, Brandscendence can be read as a decoder. Why do certain activities in brands lift organizations to new futures? How can one person use it as a blueprint to maximize personal impact? More intriguing, as snap-communicating and globalizing speed crucial, global decisions: what if Kevin Clark's clean observations are tools internalized not just by marketers, but also by long-term thinkers and brand-makers in government, religion, business, politics, public service, education, entertainment? CREATING positive brandscendences in any of those areas could lift where 6 billion of us arrive in the poly-possible future.

"Brandscendence" Explores Branding

Kevin Clark has developed a deep knowledge and understanding of successful brands and shares this with the reader in Brandscendence". He thoroughly explores the subject with an easy reading approach which will keep the reader's attention and provide a lasting reference for anyone involved or interested in the subject of branding.

A great new way to make sense of brands and branding

This has got to be one of the finest tutorials - primers - that exists to fundamentally guide one through the process of developing, building, and maintaining a brand. You can find it all in one place from a world-class expert in the business of brand husbandry. If you or your company's future depends on establishing a positive, powerful image for your customers, this is the book for you. It will give you a much broader perspective of brands.