Brands: The New Wealth Creators

Book Overview

Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. But it is only by understanding the real... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0333659090
• ISBN13: 9780333659090
• Release Date: November 1997
• Publisher: MacMillan
• Length: 224 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"