Brands: The New Wealth Creators

by John Murphy

From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a comprehensive survey of all aspects of branding. Assembling a wide range of "brand experts," this topical and authoritative collection looks, from a variety of perspectives, at the increasingly crucial role that brands have come to play in the international marketplace.
How do legal systems recognize the value of...

• Format: Hardcover
• Language: English
• ISBN: 0814755992
• ISBN13: 9780814755990
• Release Date: December 1997
• Publisher: New York University Press
• Length: 544 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 6.5" x 9.6"