Brands (Routledge Introductions to Media and Communications)

By Marcel Danesi

Book Overview

Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture.

• Format: Paperback
• Language: English
• ISBN: 0415279984
• ISBN13: 9780415279987
• Release Date: May 2006
• Publisher: Routledge
• Length: 176 Pages
• Weight: 0.50 lbs.
• Dimensions: 8.5" x 0.4" x 5.4"