Brands: Meaning and Value in Media Culture

By Adam Arvidsson

Book Overview

Drawing on rich empirical material, this revealing book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value. When branding... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0415347165
• ISBN13: 9780415347167
• Release Date: January 2006
• Publisher: Routledge
• Length: 176 Pages
• Weight: 0.66 lbs.
• Dimensions: 9.2" x 0.4" x 6.1"