Brands: Interdisciplinary Perspectives

Book Overview

Jonathan Schroeder brings together a curated selection of papers on brands and branding, originally published in the interdisciplinary journal Consumption Markets and Culture. Organised into four perspectives - cultural, corporate, consumer, and critical - each section contextualised by a new introduction from leading brand scholars. This

• Format: Paperback
• Language: English
• ISBN: 0367870177
• ISBN13: 9780367870171
• Release Date: December 2019
• Publisher: Routledge
• Length: 390 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.7" x 6.1" x 9.1"