Brands and Consumers: A Research Overview

By Benedetta Crisafulli, Jaywant Singh, Benedetta Crisafulli

Book Overview

Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.

• Format: Paperback
• Language: English
• ISBN: 1032443308
• ISBN13: 9781032443300
• Release Date: August 2024
• Publisher: Routledge
• Length: 122 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"