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Brands and Branding. Rita Clifton with Sameena ...
By Rita Clifton and John Simmons
Edition Details
Format:Hardcover
Language:English
ISBN:1846681197
Format: Hardcover
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Brands and Branding (The Economist Series)
By Rita Clifton and John Simmons
Edition Description
Although the balance sheet may not even put a value on it, a company's brand, or its portfolio of brands, is its most valuable asset. For some companies the brand can account for as much as 70 percent of its market value. This book argues that because of this and because of the...
Edition Details
Format:Hardcover
Language:English
ISBN:1576601471
Format: Hardcover
Condition:
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Brands and Branding, Second Edition (Economist ...
By Rita Clifton and John Simmons
Edition Description
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands...
Edition Details
Format:Hardcover
Language:English
ISBN:1576603504
Format: Hardcover
Condition:
*Best Available: (no dust jacket)
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Brands and Branding
By Rita Clifton and John Simmons
Edition Details
Format:MP3 CD
Language:English
ISBN:1531838642
Format: MP3 CD
Temporarily Unavailable
0 people are interested in this title.
We receive fewer than 1 copy every 6 months.
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