Brands and Branding: Strategy to Build and Nurture Brands

By Ashita Aggarwal and Suraj Commuri

The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior and research methods that every brand manager must be familiar with.

• Format: Paperback
• Language: English
• ISBN: 1032600438
• ISBN13: 9781032600437
• Release Date: November 2023
• Publisher: Routledge India
• Length: 296 Pages
• Weight: 0.97 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"