Branding Your Business

By James Hammond

The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business.

Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.

• Format: Paperback
• Language: English
• ISBN: 0749462965
• ISBN13: 9780749462963
• Release Date: March 2011
• Publisher: Kogan Page
• Length: 288 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.7" x 5.5" x 8.5"