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Branding TV: Principles and Practices
By Walter McDowell and Alan Batten
Edition Description
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential...
Edition Details
Format:Paperback
Language:English
ISBN:0240807537
Format: Paperback
Condition:
$
84.99
Branding TV: Principles & Practices
By Walter McDowell and Alan Batten
Edition Details
Format:Paperback
Language:English
ISBN:0893242799
Format: Paperback
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Branding TV: Principles and Practices
By Walter McDowell and Alan Batten
Edition Description
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential...
Edition Details
Format:Hardcover
Language:English
ISBN:1138142670
Format: Hardcover
Condition:
$
233.99
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