Branding: The Power of Market Identity

by David E. Carter

Book Overview

Anyone who participates in creating or managing corporate or brand identity programs will benefit from studying this state-of-the-art survey. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0823066312
• ISBN13: 9780823066315
• Release Date: January 1999
• Publisher: Watson-Guptill Publications
• Length: 184 Pages
• Weight: 1.53 lbs.
• Dimensions: 0.6" x 8.3" x 10.2"

Customer Reviews

Excellent Visual Book on Branding

Book captures the idea that branding also has a visual component- most books only cover branding through text and ignore the visual aspect. Great reference for graphic designers and those in the design field.

Thanks for Taking the Visual Approach

As a designer, it was nice to see someone finally taking a visual approach to the topic of branding. There are a lot of books out on the market that deal with the strategic end of branding with prose, but this was the first I found that dealt with the issue in a visual way.