Branding That Means Business: How to Build Enduring Bonds Between Brands, Consumers and Markets

by Matt Johnson and Tessa Misiaszek

A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it's noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1541701674
• ISBN13: 9781541701670
• Release Date: October 2022
• Publisher: PublicAffairs
• Length: 240 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.8" x 5.7" x 8.6"