Branding Technical Services - A Case Study on Sweco's Brand

By Suleyman Serhanoglu

The economical structure has faced a great change during the last decades; the service industry has grown into a dominant force in the developed countries. Therefore, the concept of services marketing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3844319980
• ISBN13: 9783844319989
• Release Date: May 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 68 Pages
• Weight: 0.25 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"