
The study focuses on how branding established important assumptions about Wilde and his work in his own mind and in those of his readers, and it examines how each stage of brand development affected the immediate responses to Wilde's writings and, as it continued to evolve, progressively...

Branding Oscar Wilde traces the development and perception of Wilde's public persona and examines the impact of interpretations of his writing. Through calculated behavior, provocative language, and arresting dress, Wilde self-consciously created a brand initially recognized...