Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning

By Elizabeth Hirschman

Book Overview

Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.

• Format: Paperback
• Language: English
• ISBN: 1032242566
• ISBN13: 9781032242569
• Release Date: December 2021
• Publisher: Routledge
• Length: 108 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"