Branding Like the Big Boys: Grab Market Share, Grow Profits, and Drive Loyalty Now

By Martin E Thoma

The biggest players have used branding effectively to compete. This book is about how to use branding "like the big boys" to attract more customers, keep them happier, and immunize them against the competition. It's about how to take market share, grow sales, and generate higher margins by using your brand as a powerful competitive weapon.

• Format: Hardcover
• Language: English
• ISBN: 0692500367
• ISBN13: 9780692500361
• Release Date: March 2017
• Publisher: Thoma Thoma
• Length: 190 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"