Branding Iron: Branding Lessons from the Meltdown of the US Auto Industry

By Charlie Hughes, William Jeanes, Charlie Hughes

Toyota will soon displace General Motors as the world's largest automaker. Since 2000, GM's market cap fell from $66 billion to $15 billion. In 1980 GM sold 45 of every 100 cars that rolled out of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1933199040
• ISBN13: 9781933199047
• Release Date: October 2008
• Publisher: Racom Communication
• Length: 263 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.9" x 6.4" x 9.0"