Branding in Governance and Public Management

By Jasper Eshuis and Erik-Hans Klijn

Book Overview

This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.

• Format: Paperback
• Language: English
• ISBN: 0415817919
• ISBN13: 9780415817912
• Release Date: November 2012
• Publisher: Routledge
• Length: 188 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.5" x 5.9" x 8.9"