Branding for Dummies

by Bill Chiaravalle and Barbara Findlay Schenck

Book Overview

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and...

• Format: Paperback
• Language: English
• ISBN: 0471771597
• ISBN13: 9780471771593
• Release Date: December 2006
• Publisher: For Dummies
• Length: 364 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.9" x 7.4" x 9.2"

Customer Reviews

Branding For Dummies Packed With Usable Information

Branding for Dummies is packed with user friendly information. There are a lot of tips on how to brand your company, whether it is a "brick and mortar" company or an online business. It gives you a "step-by-step" solution and includes everything you need to know to build your brand. Step 1: Decide what you're going to brand. Step 2: Do your research. Step 3: Position your product or service. Step 4: Write your brand definition. Step 5: Develop your name, log, and tagline. Step 6: Launch your brand. Step 7: Manage, leverage, and protect your brand. Step 8: Realign your brand to keep it current. The book gives you all the information you need to follow the steps, as well as how to evaluate your progress. The only thing that disappointed me was the lack of a tear out sheet to help guide you when going through the process. I highly recommend this book. Marilyn Parmelee Author of Hearing God's Voice For Yourself, A Beginners Guide

If you plan to be a success in your business read this book!

Both Bill Chiaravalle (Author) and Barbara Findlay Schenck (Author), have done an excellent job explaining why anyone who plans to be successful in business needs to think about Branding. The difference between a boring product, and a successful product, is solely tied to how it's branded. This book provides very easy to understand and follow instructions to construct your brand which will make the difference between it sitting on the shelf and flying off the shelf! I completely enjoyed reading and studying this work!

The Only Branding Book You Need!

Just as her Small Business Marketing (for Dummies) book is the only marketing book you will need, Branding for Dummies is the only branding book you will need. Detailed, yet succinct. Page after page of practical and tested information to help you create a truly remarkable brand.