Branding Canada: Projecting Canada's Soft Power Through Public Diplomacy

By Evan H. Potter

Book Overview

Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canada's soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada's sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country's public diplomacy, Branding Canada offers policy advice on Canada's approach and advances the thinking on public diplomacy in general.

• Format: Paperback
• Language: English
• ISBN: 0773534520
• ISBN13: 9780773534520
• Release Date: April 2009
• Publisher: McGill-Queen's University Press
• Length: 368 Pages
• Weight: 1.29 lbs.
• Dimensions: 1.0" x 5.9" x 8.9"