Branding Bangladesh: From 'Bottomless Pit' to a 'Middle Income' Country

By Imtiaz A. Hussain and Jessica Tartila Suma

This book explores Bangladesh's shift from a 'bottomless pit' into a 'middle-income' category. Six chapters in the book cover topics on microfinance growth, ready-made garment production, and social safety net programs playing pivotal roles particularly for women empowerment. In doing so, the book shows that the net effect was not just a change to the country's limited number of representative brands, but also a realization of many more brands to have built up over time.

• Format: Hardcover
• Language: English
• ISBN: 9811971943
• ISBN13: 9789811971945
• Release Date: December 2022
• Publisher: Palgrave MacMillan
• Length: 163 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.4" x 5.8" x 8.3"