Branding as a Strategic Tool to Reposition a Destination

by Joram Ndlovu

The main purpose of this study was to develop a destination branding and positioning framework, with particular reference to the Zimbabwean experience. The theoretical underpinnings and concepts used... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3843371571
• ISBN13: 9783843371575
• Release Date: November 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 432 Pages
• Weight: 1.39 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"