Branding Amsterdam: A competitive concept

By Lothar Ebbers

City branding is a relatively new subject which gains in importance during the last decades. Destinations are competing for tourists and qualified newcomers to improve their economy and ascertain... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3844391118
• ISBN13: 9783844391114
• Release Date: May 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 88 Pages
• Weight: 0.31 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"