Branded

By Gareth Williams

What would people think of me if I drove a Mercedes? Am I more Gucci than Adidas? Is this the right time to drink a Coke? Our brand choices say a great deal about us as individuals. Through a series of snapshots on the products or advertisements of key companies such as Coca-Cola, Levi's and McDonalds, Branded? focuses on the links between brands and consumer behaviour, decoding hidden messages and analysing marketing strategies. Brands are grouped by their key characteristics- some promising authenticity and reliability, others offering technological empowerment or luxurious lifestyles. Brands and their meanings--formed as much by consumers as they are by product designers of marketing directors--are also shown in a global context, forming a common language which is subtly adapted to suit local tastes and aspirations.

• Format: Hardcover
• Language: English
• ISBN: 1851773258
• ISBN13: 9781851773251
• Release Date: January 2000
• Publisher: Victoria & Albert Museum
• Length: 96 Pages
• Weight: 1.95 lbs.
• Dimensions: 8.5" x 0.5" x 7.8"
• Age Range: 13 years and up
• Grade Range: Grade 8 to Postsecondary