Branded Spaces: Experience Enactments and Entanglements

Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3658015608
• ISBN13: 9783658015602
• Release Date: March 2013
• Publisher: Springer vs
• Length: 278 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.6" x 5.8" x 8.3"