Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business

by Jean-Marc Lehu

Book Overview

Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film to music video, to computer games, the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0749449403
• ISBN13: 9780749449407
• Release Date: May 2007
• Publisher: Kogan Page
• Length: 266 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.9" x 6.3" x 9.4"