Branded Entertainment in Korea

By Hyunsun (Catherine) Yoon

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Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.

Format:Paperback

Language:English

ISBN:0367633639

ISBN13:9780367633639

Release Date:May 2024

Publisher:Routledge

Length:78 Pages

Weight:0.24 lbs.

Dimensions:0.2" x 5.5" x 8.5"

Related Subjects

Business Business & Investing Economics Social Science Social Sciences

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