Branded Component Strategies: Ingredient Branding in B2B Markets

By Stefan Worm

Value Creation in Buyer-Supplier Relationships. - How Brands Create Value. - Branding in Business Markets. - SEM Data Analysis.

• Format: Paperback
• Language: English
• ISBN: 3834919195
• ISBN13: 9783834919199
• Release Date: December 2011
• Publisher: Gabler Verlag
• Length: 224 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.5" x 5.8" x 8.3"