Branded: Prepare for a Successful Brand Management Career

By Shrikirti Mahesh

The multi-trillion dollar Consumer Package Goods (CPG) industry runs on one engine: brands. And who controls those brands? Brand managers and Associate Brand Managers (ABMs). Behind all the shiny packaging and romance copy, a virtual army builds, maintains, and grows the brands you know and love. And every successful army needs a great leader.Right out of business school, ABMs will begin training as leaders of their brands. This book aims to prepare marketers on how to succeed in brand management by covering the most important skills: translating analytics; leading cross-functional teams; developing compelling decks; running the P&L; and more. With praise from business leaders, this book is an in-depth look at the real world experiences and skills needed to win at brand management.

• Format: Paperback
• Language: English
• ISBN: 1724205463
• ISBN13: 9781724205469
• Release Date: August 2018
• Publisher: CreateSpace Independent Publishing Platform
• Length: 116 Pages
• Weight: 0.50 lbs.
• Dimensions: 9.0" x 0.3" x 6.0"