Brand Warriors China

By Fiona Gilmore and Serge Dumont

This book is a must read for all those interested in building successful corporate brands and product or service brands for China and the rest of the world. Based on interviews with CEOs and key decision makers, Gilmore and Dumont distil the essence of many of the top brands in China exploring the fundamental issues that Chinese companies are having to address.

• Format: Paperback
• Language: English
• ISBN: 1861976992
• ISBN13: 9781861976994
• Release Date: January 2003
• Publisher: Profile Books(GB)
• Length: 256 Pages