Brand vs. Wild: Building Resilient Brands for Harsh Business Environments

by Jonathan Lewis

Today's business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as start-ups create new categories. And the pressure to do more with less, combined with the multiplicity of available marketing tools and technology, can be overwhelming.

Now more than ever, brands...

• Format: Hardcover
• Language: English
• ISBN: 1138736015
• ISBN13: 9781138736016
• Release Date: May 2017
• Publisher: Routledge
• Length: 214 Pages
• Weight: 1.16 lbs.
• Dimensions: 1.0" x 6.1" x 9.1"