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Brand Valuation 1138616893 Book Cover

Brand Valuation

Edition Details
Format:Paperback
Language:English
ISBN:1138616893
Format: Paperback
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Brand Valuation 1138933821 Book Cover

Brand Valuation

Edition Description

In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers, perceived as a critical component of enterprise value and often motivate large mergers and acquisitions. Yet, brands...

Edition Details
Format:Hardcover
Language:English
ISBN:1138933821
Format: Hardcover
Condition:
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